Enterprise PR & Marketing Isn't Boring - With right strategy
In our today's blog we have something for you that will make you think about enterprise goals. So being an enterprise we want to you think about the following.
Does the Enterprise PR or Marketing Agency know enough?
It stands to reason that an enterprise PR firm would know about the enterprise, but never assume anything with PR people. They can talk in circles about things in a very pleasant, affable way, but you need to be able to establish whether they know enough to actually pitch your product. Ask the right questions – quiz them on previous clients, ask them if they have any opinions on particular news stories.
What have they done, That matches your Enterprise goals.
This doesn't just mean you should have a good case study. You need to make sure they have good references, good media relationships and clearly understand the expectations you have. It's totally fine to walk away from a PR and marketing effort before it starts if you don't think that the team in question is going to execute well – it's much harder once you've started.
Are you talking to the team you will work with?
Enterprise public relations is a tightrope walk between good personal relationships and understanding of a product, and that's a very personal choice. If you're working with someone who's not actually touched the great successes you bought into, you're going to find you don't hit your enterprise marketing goals…and spend a lot of money doing so