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LET’S CHANGE OUR PERCEPTION


Digital marketing is ever-evolving and changing the employment landscape with major implications for job growth and employee skills development. One of the most alarming statistics found that although women were more digitally proficient than men, they account for a lesser percentage of the digital marketing workforce.
Why, if we have the skills and the ability, do we still lack the confidence to pursue more senior digital roles? And why do we think we cant make it in the digital world, to begin with?
Let these tips from some of the world's most inspirational female leaders help you.
1. Determine an Inspirational MentorLeanne Goddins, Group Account Director at NATIVE VML advises women to look for a mentor to help them gain confidence, make great career choices and actively identify and pursue opportunities. She says, "It's vital to treat your work as a career, and not just as a job you cometo every day.
2. Don't Give UpArianna Huffington, Chair, President and Editor-in-Chief for the Huffington Post advises women to never give up. She encourages us to try new things and embrace failures. When speaking of perseverance she says, "That's probably the most important message that we can give to younger women. I constantly talk to my daughters about my failures. Because in the end, if you look at what makes people succeed, especially women, it's about not giving up."
3. Use Your DiversityVanessa Gibb, Native VML Head of HR says that women need to use their unique power, insight, and way of thinking to their advantage. She says, "The strength women need to build on is their diversity – different ways of thinking and bringing new insights to the table. So use that." Her mission is to encourage women in their digital career pursuits, hoping that in five years well see a more representative and diverse culture in the digital workplace. She concludes that "Clients are asking for a change." Let's be that change.
4. Be Unashamedly Confident
Kathy Rae Huffman, CEO of Huffman thinks that women need to show confidence and a sense of self-worth. She says, "Have confidence in yourself – and when you have your moments of doubt, as everyone does, keep it behind closed doors. If you want something – be it a speaking slot or a specific client or a raise at your agency – go after it. Don't wait for life to hand you things because you'll be standing around with empty hands. And never, ever let someone else's opinion of you or treatment of you determine your own self worth or where you can go."
5. Never Stop LearningMary Mattar, Internet Marketing Manager of Webpage FX highlights the importance of continuous learning to keep your knowledge up to date. She says, "The best thing you can do is continuously read books and articles, stay on top of this ever-evolving industry and hone your technical skills.
“Let's change the industry's perception, let's change our perception.” Because women are strong and powerful and capable digital marketers.